That experience sparked a lasting connection to the wine world, one that combined creativity, culture, and people—elements she hadn’t found in previous roles. Since then, her career has taken her through key positions across French wine houses and drinks brands, before joining Nyetimber five years ago, where she now serves as Head of Trade Marketing.

In this varied and often behind-the-scenes role, Guillemette oversees how Nyetimber shows up in the market—from customer activations and strategic retail displays to event collaborations and visibility within trade channels. Her days range from planning strategy to executing high-profile activations, like Nyetimber’s standout campaign for their Team GB Limited-Edition bottle, which included prestigious partnerships with Berry Bros. & Rudd and The Savoy.

She sees creativity, tenacity, and diplomacy as essential for success, particularly in a role where every touchpoint is designed to influence how a brand is experienced. Her advice to anyone looking to get into wine? Be curious. Get out into the market. Pay attention to how brands show up—and don’t be afraid to start a conversation.

Guillemette is excited about the growing opportunities in travel retail, where wine brands are competing to capture attention in dynamic, experience-driven spaces.